Silver Spring, MD You don't have to run a big business to create your own newsletter. Display social media links. Let’s take the great reason to blog (regularly engage your mailing list) and make it easier by turning it into a monthly newsletter. When your first newsletter is ready to go, it’s time to drum up as many subscribers as possible before you hit ‘send’. In addition to this, your author newsletter is one of the most valuable book marketing tools at your disposal. (It’s legally required. How to. Watch this fun, inspiring session intervention to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have! The aim is to constantly build your subscriber base and increase your reach. To do that, your newsletter format should be simple and easy to read, yet attention-grabbing. The newsletter below is another good example of offering a box set to your subscribers. No matter what design you choose, make sure it’s easily viewable on smart phones as well. Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. A non-fiction writer can design a small workbook or worksheet to go with their text on personal finance or a set of questions for a book group. You can set this up easily in a template in your chosen newsletter program so it’s a permanent fixture in your newsletter footers. 1. Mailchimp also integrates with Facebook, Twitter, and Wordpress so people can sign up for your newsletter through various platforms. Consider adding a reader-contributed segment to your newsletter to build response, interaction, and open rates. Your author email newsletter is one of the best ways to communicate with your readers. 49. So there you have it – everything you need to know about creating an author newsletter. Create a contest. But building relationships with your readers doesn't happen overnight; it … You might like to prepare a generic ‘welcome’ email that all subscribers receive when they sign up, so that those who join the list after the first newsletter goes out still receive something to welcome them to your list. Last week, we kicked off a blog series on author newsletters with “Why You Absolutely, Positively Need an Author’s Newsletter“. We know, we know. So! One of the big misconceptions about newsletters is that it needs to be a multipage “book” about you and your writing. ... and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. Last week we looked at some easy email marketing tips for authors , including how often to contact your email list and structuring your email newsletter. If you missed it, check it out! With the right motivation, you’ll get a good start on a list of people who already love your work. It gets the word out there about your current and upcoming books, and provides an easy way for readers to click through and buy your novels. Author newsletters help you build relationships with your reading audience. Susan Dennard’s author newsletter archive is an example of a good balance of content. Formats . Author newsletters are a great way to reach out to your readers on a regular basis and interact with them in various ways. We’ll be delving deeper into newsletter content below, but basically, at this point you want to have something ready to send out to your first batch of subscribers. What have you used successfully in your newsletter? Many on your list arrived through contests and promotions. Your first port of call should be a subscription form on your author website. Here's how to write newsletter content your subscribers will find relevant & interesting. Once you’ve chosen which program you’ll go with, spend some time getting to know your way around it. If you really want to keep people familiar with what’s going on with your books, a newsletter is for you. These readers already like your work. People can be very choosy which e-mails they sign-up for so make sure yours is worth reading! With all the spam arriving in our in-boxes every day, there are a few things you can do to make sure people who have subscribed to your newsletter don’t unsubscribe. You can still keep the regular engagement going by only mailing once a month. You don’t want to annoy people or drop off their radar completely. It’s best to do this with some small, unobtrusive icons. Let people know what sort of things they’ll be in for if they sign up, and make it sound as enticing as possible – think sneak peeks at book content, insider info, bonus items, writing updates and so on. End of story. authors Create your first newsletter in minutes Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more. We’ve put together this resource of many great author email newsletter ideas of what to include. And if you’re publishing a newsletter, you’ll probably be pulverized right along with them. Now that we have the basics covered, let’s look at how to make your author newsletter awesome for your readers. Who doesn’t love to ‘meet’ the person behind the books they love, and get a window into their life and creative process? Readers generally love getting an insight into the life of the writer behind their favourite books, so if you’re not too shy, give it to them! Though it has paid accounts, the free one lets you have up to 2,000 subscribers to whom you can send a total of 12,000 e-mails a month. E-mail newsletters have a far higher “open rate” and what you have to say reaches far more people. For example, if you’re a fiction writer, offer an e-book of your short stories. It’s also a nice way to show support for other authors. ... You create a personal connection with your readers, making them your friends. Don’t just send one email. With the right incentive, you’ll be amazed how many people will sign up for your newsletter. You should aim to include a good balance of content in your author newsletter. Make your newsletter something your fans will want to read by publishing exclusive content they won’t find anywhere else. Newsletters can be produced in several formats. We’ll talk more about these below. 616 votes - 76%. Here are some great author email newsletter ideas you can use in your email marketing: Today we’re going to talk about the tech side of creating your author newsletter: the rules that email marketers gave to follow, how to choose the best email newsletter service for your needs, how to set up your signup forms and initial emails, and creating … A lot of people you know who may not yet be a fan of your author page will want to get the freebie and read your newsletter. Once you tell your readers how often they’ll get a newsletter though, stick to your schedule so they can look forward to receiving it and know you follow through on your word. When you have the link, be sure to put it everywhere, including: Front matter and back matter on all of your books* Pop-up or sidebar on your author website; Dedicated newsletter page on your author website; On all social media profiles Use this list of ideas to get you started and then come up with some of your own to suite your individual style: Mailchimp (or similar newsletter service) has a long list of templates and styles to choose from. Canva Pro users are able to create brand kits, useful for saving a specific brand color palette, logos and fonts which you can apply across all your designs. Susan Dennard’s author newsletter archive, Pinterest boards/aesthetics for your novels, Spotify playlists you use while you write, Sketches of characters or scenes (if you’re the artistic type, like. If you send it more frequently, readers feel like they’re getting spammed. Here are some ways to attract people to sign up: Add a subscription link to your FB author page, the sidebar of your website, in the author bio included in your books, basically anywhere users might find you. There’s a lot involved in being an author these days, and an awful lot of it doesn’t have a thing to do with actual writing! An A/B test is when you create two newsletters, but change one single quality, and test them against each other (by sending to a small portion of your list) to see which performs better. So! It’s nice to include a short general message or update in every newsletter as an introduction. People love freebies, and a little bonus might be what it takes to get them entering their email address. Just keep things light and try not to get too personal – remember it’s a newsletter, not a diary entry! 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