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Chapter IV SOCIAL MEDIA MARKETING 50 4.1 Introduction 50 4.2 Rise in Social Media Marketing 51 4.3 Social Media Marketing for Small Businesses 53 Chapter V ENGAGEMENT METHODS 57 5.1 Introduction 57 5.2 Importance of Engagement Methods 59 5.3 Engagement Techniques of Social Media Tools 64 Chapter VI DATA ANALYSIS AND FINDINGS 79-127 In case of retail clothing store, social network has the potential to provide the companies with a platform so that the companies can have a way to establish relationship with the customers. The theoretical study focuses on social media marketing … Who do you help? What amount of time are you willing to commitment to social media? Collecting data from the previously mentioned sources ... customers, if an intern does a critical mistake or gets involved in fight for example, then Generating Small Business Customers With Social Media Marketing . 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